%0 Journal Article %T FEATURES OF BRANDING OF INFORMATION MEDIA IN THE PARADIGM OF DIGITAL MARKETING %A Agafonova, I.V. %A Mamin, A.A. %K branding, digital marketing, media brand, technology convergence, collaborative value creation, activity-based subjectivity of the consumer. %J STOLYPIN ANNALS %D 2025 %N 6 %P 14 %I Electronic science