TY  JOUR
TI  FEATURES OF BRANDING OF INFORMATION MEDIA IN THE PARADIGM OF DIGITAL MARKETING
KW  branding
KW  digital marketing
KW  media brand
KW  technology convergence
KW  collaborative value creation
KW  activity-based subjectivity of the consumer.
JO  STOLYPIN ANNALS
AU  Agafonova, I.V.
AU  Mamin, A.A.
PY  2025
IS  6
PB  Electronic science