%0 Journal Article %T USING IT TECHNOLOGIES TO EXPAND THE MARKET OF POTENTIAL WHOLESALE TRADE CLIENTS %A Tkachenko, I.V. %A Anisimova, O.S. %K potential clients, spare parts for machinery and equipment, trading platforms, B2B platforms, contextual advertising, website, landing page, digital channels, competitors, projected profit, efficiency %J MOSCOW ECONOMIC JOURNAL %D 2026 %N 11 %P 17 %I Electronic science