TY JOUR TI USING IT TECHNOLOGIES TO EXPAND THE MARKET OF POTENTIAL WHOLESALE TRADE CLIENTS KW potential clients KW spare parts for machinery and equipment KW trading platforms KW B2B platforms KW contextual advertising KW website KW landing page KW digital channels KW competitors KW projected profit KW efficiency JO MOSCOW ECONOMIC JOURNAL AU Tkachenko, I.V. AU Anisimova, O.S. PY 2026 IS 11 PB Electronic science