%0 Journal Article %T UNTYPICAL DIVERSIFICATION OF AGROBUSINESS BASED ON THE FRANCHISING MODEL IN THE CONTEXT OF DIGITALIZATION %A Kuz'mina, M.G. %A Luzgina, O.A. %A Osinkin, R.S. %K small forms of agribusiness organization, practices of atypical diversification, franchising, and digital tools %J MOSCOW ECONOMIC JOURNAL %D 2026 %N 11 %P 12 %I Electronic science