TY  JOUR
TI  UNTYPICAL DIVERSIFICATION OF AGROBUSINESS BASED ON THE FRANCHISING MODEL IN THE CONTEXT OF DIGITALIZATION
KW  small forms of agribusiness organization
KW  practices of atypical diversification
KW  franchising
KW  and digital tools
JO  MOSCOW ECONOMIC JOURNAL
AU  Kuz'mina, M.G.
AU  Luzgina, O.A.
AU  Osinkin, R.S.
PY  2026
IS  11
PB  Electronic science