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THE ROLE OF INDUSTRIAL TOURISM AS ONE OF THE DIRECTIONS OF TOURIST ACTIVITIES IN THE SVERDLOVSK REGION

Published in MOSCOW ECONOMIC JOURNAL · Volume 10, Issue 1 · Pages 460–470 · Rubric: Management
DOI: https://doi.org/10.55186/2413046X_2025_10_1_28
Received: 25.01.2025 Accepted: 25.01.2025 Published: 25.01.2025
The relevance of this article is that industrial tourism is a relatively new direction in tourism activities. The purpose of the article is to analyze the activities of industrial enterprises of the Sverdlovsk region, which are involved in the field of industrial tourism. The article uses the following research methods: the factor analysis method allows us to analyze the influence of individual factors on the promotion of tourist services in industrial tourism. The article also uses methods of analysis and synthesis when studying individual industrial enterprises of the Sverdlovsk region. The results of the article are regional data that confirm the development of industrial tourism in the region. Examples are given in Table 1, which enterprises of the region are already involved in the field of industrial tourism. The indicators of the application of the innovative potential of industrial enterprises to maintain their brand are analyzed. In conclusion, the authors note that the development of industrial tourism is an important direction for creating human resources in the region, for attracting investment from regional enterprises and for a positive image of industrial enterprises.
industrial tourism, regional enterprises, innovations in production, tourism activities, tourism services, human resources, investments in production
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