MARKETING APPROACH TO PERSONNEL MANAGEMENT IN THE AGRICULTURAL SECTOR
Rubrics: AGRICULTURAL ECONOMICS AND POLICIES
Authors:
1.
Ural Federal University
2.
Ural Federal University
3.
Ural Federal University
Type:
Article
eLocation:
Status:
Published
Received:
06.12.2021
Accepted:
15.12.2021
Published:
25.12.2021
Language:
Russian
Keywords:
Biznes APK, marketingovyy podhod k menedzhmentu personala, 4P, produkt, cena, mesto, prodvizhenie, potrebnost', sotrudnik, chelovecheskiy kapital
Abstract (English):
The article considers the marketing approach to personnel management in the business of the agro-industrial complex. The basis of this approach is the traditional 4P marketing – product, price, location, promotion. The interpretation of these components differs between the employer-the agribusiness business and the employee, this must be taken into account to build effective communications. The marketing approach to personnel management is considered on the example of the multidisciplinary poultry complex "Chebarkul bird".
The article considers the marketing approach to personnel management in the business of the agro-industrial complex. The basis of this approach is the traditional 4P marketing – product, price, location, promotion. The interpretation of these components differs between the employer-the agribusiness business and the employee, this must be taken into account to build effective communications. The marketing approach to personnel management is considered on the example of the multidisciplinary poultry complex "Chebarkul bird".
Keywords:
Biznes APK, marketingovyy podhod k menedzhmentu personala, 4P, produkt, cena, mesto, prodvizhenie, potrebnost', sotrudnik, chelovecheskiy kapital
Biznes APK, marketingovyy podhod k menedzhmentu personala, 4P, produkt, cena, mesto, prodvizhenie, potrebnost', sotrudnik, chelovecheskiy kapital
