INTRODUCTION OF THE CONCEPT OF LEAN PRODUCTION BASED ON MARKETING APPROACH TO PERSONNEL MANAGEMENT IN THE AGRO-INDUSTRIAL COMPLEX
Rubrics: AGRICULTURAL ECONOMICS AND POLICIES
Authors:
1.
FGAOU VO «Ural'skiy federal'nyy universitet imeni pervogo Prezidenta Rossii B. N. El'cina»
2.
FGAOU VO «Ural'skiy Federal'nyy Universitet imeni pervogo Prezidenta Rossii B.N. El'cina»
3.
Type:
Article
eLocation:
Status:
Published
Received:
06.10.2021
Accepted:
15.10.2021
Published:
25.10.2021
Language:
Russian
Keywords:
agropromyshlennyy kompleks, biznes v sel'skom hozyaystve, gosudarstvo, berezhlivoe proizvodstvo, lean-tehnologii, cennosti, poteri, marketingovyy podhod k menedzhmentu personala, 4R, chelovecheskiy kapital, sistema «berezhlivogo» otnosheniya k sotrudnikam
Abstract (English):
The article deals with the problems of introducing the concept of "lean" production into the activities of the Russian agricultural business. To solve the existing problems, it is proposed to use a marketing approach to personnel management, the introduction of a system of "lean" attitude of the agricultural business to an individual employee, and the state to the agricultural business. The importance of recognizing the agricultural business as the main value of its employees, and the state as a separate agricultural business, is justified.
The article deals with the problems of introducing the concept of "lean" production into the activities of the Russian agricultural business. To solve the existing problems, it is proposed to use a marketing approach to personnel management, the introduction of a system of "lean" attitude of the agricultural business to an individual employee, and the state to the agricultural business. The importance of recognizing the agricultural business as the main value of its employees, and the state as a separate agricultural business, is justified.
Keywords:
agropromyshlennyy kompleks, biznes v sel'skom hozyaystve, gosudarstvo, berezhlivoe proizvodstvo, lean-tehnologii, cennosti, poteri, marketingovyy podhod k menedzhmentu personala, 4R, chelovecheskiy kapital, sistema «berezhlivogo» otnosheniya k sotrudnikam
agropromyshlennyy kompleks, biznes v sel'skom hozyaystve, gosudarstvo, berezhlivoe proizvodstvo, lean-tehnologii, cennosti, poteri, marketingovyy podhod k menedzhmentu personala, 4R, chelovecheskiy kapital, sistema «berezhlivogo» otnosheniya k sotrudnikam
