The market economy presents new requirements to the production and economic activities of economic entities, and, above all, to their management. When developing strategies for the development of enterprises, it is necessary to take into account the objective factors that determine the prospects and limitations of the available potential for economic growth. Forming a strategy to provide the ability to model the situation, identify the need for change, and anticipate the vector and nature of future changes. The relevance of the chosen research topic is determined by the need to determine the directions of the strategy development with the aim of strengthening the market positions of Russian enterprises.